The POS system built for independent shops that made a promise to their customers. No tracking pixels. No behavioral profiles. No data sold downstream. The keys stay in your hands.
The Problem With Every Other POS
Hover each card to see exactly how Ledger eliminates that threat.
of POS vendors sell anonymized transaction data
Square, Toast, and Clover each include data-monetization clauses in their standard merchant ToS. Your customers' purchase patterns are a revenue stream — for them.
— FTC Report on Data Broker Practices, 2024
Ledger Feature
Ledger never writes customer identifiers to disk. Not anonymized. Not pseudonymized.
Every transaction clears in memory only. When the sale closes, the slate is clean. No database row exists to breach, sell, or subpoena.
average cost of a retail data breach in 2024
Independent retailers are the fastest-growing target for payment data theft — because enterprise-grade POS systems carry enterprise-grade customer profiles, in boutique-grade security environments.
— IBM Cost of a Data Breach Report, 2024
Ledger Feature
You can't lose what you never collected. Ledger's threat surface for customer data is mathematically zero.
No customer email list. No purchase history database. No loyalty profile store. Attackers find an empty vault — because it is one.
customers have stopped shopping somewhere after a data breach
For independent bookshops and neighborhood cafés, the relationship with regulars IS the competitive moat. One headline — "Local Café Exposes 12,000 Customer Records" — ends careers.
— Cisco Consumer Privacy Survey, 2024
Ledger Feature
Ledger's public transparency report shows exactly what data touches your system. Spoiler: it's only your sales figures.
Show customers the audit. Print it. Frame it. Put it beside the register. "We use Ledger. We know nothing about you except that you have great taste."
The Evidence
Every ✗ in the Ledger column is a data point your customers never have to worry about. Every ✓ in a competitor column is a clause buried in their ToS.
| Data Practice | LEDGERFree trial | Square$60+/mo | Toast$110+/mo | Clover$85+/mo |
|---|---|---|---|---|
| Collects customer email | ✗ | ✓ | ✓ | ✓ |
| Tracks customer location | ✗ | ✓ | ✓ | — |
| Builds behavioral profiles | ✗ | ✓ | ✓ | ✓ |
| Syncs to 3rd-party platforms | ✗ | ✓ | ✓ | ✓ |
| Sells/shares anonymized data | ✗ | ✓ | ✓ | ✓ |
| Breach liability on merchant | ✗ | ✓ | ✓ | ✓ |
| Monthly cost | $0 to start | $60+/mo | $110+/mo | $85+/mo |
Merchant Stories
We switched from Square after reading their data-sharing clause three times trying to understand it. Ledger's entire data policy fits on one index card. I printed it and taped it next to the register. Customers actually read it and say thank you.
Margaret Holloway
Footnote Books
Independent Bookshop · Portland, OR
My regulars are regulars because they trust me. When I told them I was switching to a POS that collects nothing about them — no email, no visit history, nothing — three of them asked how they could tell their own vendors about it. That's the kind of word-of-mouth you can't buy.
Darius Okonkwo
Copper Bell Café
Independent Café · Brooklyn, NY
We carry brands that genuinely care about ethics. Using a POS that quietly sells our customers' data would be a contradiction we couldn't live with. Ledger isn't just a tool — it's consistent with who we are.
Sasha Brennan
Terrain Supply Co.
Boutique Retail Chain (4 locations) · Austin, TX
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